I’m Dave, Marketing Director for Naked Clean. It’s not only my job to advertise and help people find our services, but it’s also my job to learn about the science behind Probiotics and the other non-toxic products we use to clean homes across San Diego County. What I love most about my job is discovering and absorbing all the material I can and then relaying the information to our community.
Most people don’t give a second thought to what they’re using to clean their homes, as long as it’s “sanitizing” and killing “99.9% of the germs” on surfaces. But this is where most people go wrong. What they think is making their homes a healthy environment for their kids and pets, can actually be quite dangerous and harmful. I am happy to be able to teach people why the products they use are so toxic and open their eyes to better, natural alternatives.
One of the ways we decided to do this was through a press release. However, rather than focus on our company and trying to sell our services, I wanted our press release to be an educational article highlighting how Probiotics actually work.
I felt this press release was so necessary because I find that people are often surprised, and sometimes a bit concerned, when I tell them we are using germs to clean their homes. I wanted the press release to be completely transparent, explain that Probiotics are actually good germs we use to fight the bad germs in your homes, and discuss our reasoning behind using Probiotics. It was important to me that people discover how they could take steps towards going a little greener, whether they chose to hire Naked Clean for their cleaning service or not.
And that’s what I find to be the most important part of my job—not selling Naked Clean to you, but rather teaching you about the natural choices that could improve house cleaning and provide a safer alternative for your family, your pets, and our environment.
So find our press release here and give it a quick read!